Magazines are producers of culture while simultaneously mirroring what their target audience wants to know about. They influence how women choose to carry themselves, how they view themselves in relation to social norms while giving multiple options of how to go about this. They help construct identities and biases while being bias sources. Overtime women’s magazines have changed the image of women politically through war times, socially through the uprising of the “new woman,” and lastly moralistically as we have this new beauty ideal that has been placed on women through the portrayal that is exemplified in the pages of all women’s magazines.
Women’s magazines are a form of print media that from the beginning of their creation have depicted the ideologies that each current society’s women should look to for guidance. From encouraging them during war to work to helping them face their sexual tension when the war was over, these magazines have conformed their pages to the political, social, and moralistic fervors of their times, and have illustrated the ideal women that each reader should strive to be.